Sustainable fashion brand of the month: Reformation

It’s been a minute since the last time I posted you some information about eco-friendly fashion brands. I thought it’s time to bring it back, because on one hand it is a trending topic among social media channels but it is also of big interest for me. Why? You’ll read about that in another post that I’m currently preparing but I hope you’ll find it as valuable as me to have some key information about different sustainable fashion brands.

I want to re-start this category, with a brand from L.A. called Reformation. Mainly because I love their style and their clothes! Also my birthday is coming up in two months *wink wink*

Name of the brand: Reformation

Founded: Los Angeles in 2009

Philosophy: “We put sustainability at the core of everything we do. We invest in green building infrastructure to minimize our waste, water, and energy footprints. By providing on-the-job training and opportunities for growth, we also invest in the people who make this revolution possible.”

Sustainable certificates:

  • OEKO-TEX® standard
  • BLUESIGN® system
  • Certified dyeing

Some interesting facts about the brand:

  • Clothes are made out of leftover materials, vintage clothing and sustainable materials such as Tencel.
  • The brand was founded by a woman: Yael Aflalo. She was inspired to reduce waste in clothing production.
  • They are launching new products every couple of weeks. They can be seen as a “fair fast fashion” producer.

My 5 (+1) picks:

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Photo credits: Reformation

Feature Image: Celeste Sloman showing founder Yael Aflalo


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